Curriculum Vitæ

Experience

Three Acts · 2003 – Present · Detroit, MI

A career that started with sentences, moved through systems, and landed on data. One throughline: the conviction that the best ideas deserve the best possible vessel.

i.

The Writer

2003 – 2016

Learning to tell stories.

2003

The Boston Globe

Online Assistant

Summer 2003 · Boston, MA

First actual job. Did you watch Spotlight? I worked there. Welcome to the real world.

2003

The Norwood Bulletin

Reporter

2003 · Norwood, MA

First time seeing my name in print. Can't beat that feeling.

2006

Independent Publishers Group

Production Associate

2006 – 2008 · Chicago, IL

Getting books from printer to shelf. A lesson in actually shipping a product.

2011

Cubs Fan Report

Weekend Newsletter Writer

2011 · Chicago, IL

The first time I mixed writing and baseball... it was a great fit. All things Cubs.

2012

ChicagoSide Sports

Writer

2011 – 2013 · Chicago, IL

Jonathan Eig was my editor (yes, THAT Jonathan Eig). Scored a cover story in Time Out Chicago — including an exclusive interview with Steve Stone (thanks Rob!)

2015

Baseball Prospectus

Writer

2015 – 2016 · Chicago, IL

Analytics-based Cubs coverage. Life lesson: combine something you love with something you're trying to learn.

ii.

The Digital Years

2008 – 2019

Learning to ship things.

2008

PEAK6 Investments

Copywriter → Product Manager

2008 – 2012 · Chicago, IL

Four years, two titles. Started by teaching novice investors the basics of the stock market through WeSeed copy. Moved into product: launched iPhone, iPad, and Android apps for an online brokerage and shipped a subscription trading platform. First real taste of owning something from spec to release.

2012

Jacobson Rost

Digital Project Manager / Copywriter

Feb – Sep 2012 · Chicago, IL

Eight months at a Chicago agency. Managed developers, wrote briefs, built wireframes, and ran usability testing across a client roster.

2012

Discovery USA

Interactive Project Manager

2012 – 2014 · Chicago, IL

Technical and strategic lead on new digital projects — from wireframes to launch. Worked across account, creative, and development teams to ensure every project met both client expectations and technical standards.

2014

Nuveen Investments

Digital Marketing Manager

2014 – 2016 · Chicago, IL

Digital strategy at scale: social, web, analytics, and SEM across one of the country's largest investment managers. First serious exposure to how enterprise-level data shapes decisions — and the beginning of an obsession.

2016

BP Wrigleyville

Podcast Host

2016 · Detroit, MI · Chicago, IL

Hosting, editing, and publishing a Cubs podcast during the epic 2016 Championship season. Recorded most episodes in a tiny bathroom so I wouldn't wake my one-year old and six-year old. Was as ridiculous as it sounds.

2016

Crain's Detroit Business

Digital Editor

2016 – 2019 · Detroit, MI

Led digital for Detroit's flagship business publication. One foot in the newsroom, one foot on the dev side.

iii.

The Builder

2019 – Present

Building the thing itself.

Crain Communications

Detroit, MI  ·  May 2019 – Present  ·  7 years  ·  6 roles

Current
2024 VP, Data & Analytics Jun 2024 – Present
2023 Sr. Director, Data & Analytics Apr 2023 – Jun 2024
2022 Director, Data & Analytics Jan 2022 – Apr 2023
2020 Associate Director, Data & Analytics Oct 2020 – Jan 2022
2020 CRO & Analytics Manager May – Oct 2020
2019 Product Manager May 2019 – May 2020

Six roles. One company. Seven years of building the data function from a single analyst seat to an organization spanning all Crain brands — automotive, healthcare, business media, and beyond. The writer became a data scientist became a VP.

iv.

Stack & Tools

PythonSQLdbtLookerTableauBigQueryGoogle Analyticsscikit-learnClaude APIOpenAI APINode.jsPostgreSQLCloudflareHTML / CSSGitSEC EDGAR